Monday, 31 October 2011


Wemedia is the term used to define normal people who partake in ever media activity and share it with others. We media has been one f the main parts in broadcasting many different things in our 21st century generation of technology. Many people own iPads and phones where digital images can be recorded and videos which can show many different things that are going on around. This is an example of the citizen reporter where by we report the things around us. An example of this is during 9/11 where the twin tower collapsed and many people were able to record the events which are on various sites like youtube. Many people also joined blogging sites where they could instantly upload things and pieces of text which people followed. we media is the convergence of the audience’s evolving wants, desires and need to engage intersecting with media, technology, information and the i-want-it-now-daddy mentality.

Monday, 17 October 2011

craftsman theory

The CraftsmanThe Craftsman theory - Sennett argues that the craftsman’s realm is far broader than skilled manual labor; the computer programmer, the doctor, the parent, and the citizen need to learn the values of good craftsmanship today.  Richard Sennett (Sociologist) In the 21st century people are starting to make things and are becoming more creative. Websites like YouTube and MySpace have allowed audiences to distribute their work. This has lead social well-being and increased self-esteem.
This theory shows that new technology from today is the work of a craftsman and that it has had a big input in our world today and from what i can see Richard Senette says that these types of work is far more important than manual labour as it has built an empire of business in itself this
Senett Believes that media today has had a big input into our generation in a number ways in which people work.

Long tail theory

The long tail
What is the long tail?
The long tail is a theory that is used to describe our culture and economy is increasingly shifting away from a focus on a relatively small number of “hits” (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail.
The term Long Tail has gained popularity in recent times as describing the retailing strategy of selling a large number of unique items with relatively small quantities sold of each – usually in addition to selling fewer popular items in large quantities.