The Craftsman theory - Sennett argues that the craftsman’s realm is far broader than skilled manual labor; the computer programmer, the doctor, the parent, and the citizen need to learn the values of good craftsmanship today. Richard Sennett (Sociologist) In the 21st century people are starting to make things and are becoming more creative. Websites like YouTube and MySpace have allowed audiences to distribute their work. This has lead social well-being and increased self-esteem. This theory shows that new technology from today is the work of a craftsman and that it has had a big input in our world today and from what i can see Richard Senette says that these types of work is far more important than manual labour as it has built an empire of business in itself this Senett Believes that media today has had a big input into our generation in a number ways in which people work.