Tuesday, 1 May 2012

Pre production

    1) Shooting Schedule


    • Our shooting schedule has been structured upon our lesson times, free periods and outside of school times. We aim to optimize our free periods to the best of our advantage as they are very scattered and scarce between the three of us within the group.
    • The schedule has also been affected by two of members due to their employment schedules.
    2) Roles and Responsibilities of the group

    Ama Adusei
    • Market Researcher: Responsible for the Market research of out chosen target audience. Searching for what we need that will be of favor to hip-hop fans.  
    • Talent Scout: Searching for useful actors for the music video, suitable to the genre.
    • Actor: Major role within Music video 

    Amina Bogle Barriteau
    • Editor: Edits the shots and film upon final cut pro, final editing upon all photos associated with artist, which is particularly used for the ancillary task.
    • Director: Focusing upon the cinematography, filming as the photographer at photo-shoots.
    • Actor: Plays major role within Music Video.
      Faith Balogun 
      Costume Designer: Responsible for organising artist's and actors costumes, in music video as well as ancillary task. Prop organiser: Researches props as well as supplier of props. 
      Actor: Plays major role within Music Video

      3) Mood board for inspiration, l
      ook for the Artist

      • We are using the 'Skater boy'meets 'Hip-Hop' look. A new emerging retro form of Hip-Hop mad famous by the following artists. The Mood board represents the look we are trying to create with our artist within the music video.

      Music Videos we are trying to re-create
      • Kanye West- Jesus Walks, Great use of narrative and serious matter. The use of intertwining mini stories were most attractive. The dominant use of African-American character showing an honest representation of Black American society, almost as an exposure.
      • Lil Wayne - How to Love is a music video we aim to use. The Music video discusses important social matters of today's society and is very relate-able  to many people especially fans of our Hip-Hop genre

      5.  Details of our Music video 

      A. What is the video’s theme?
      Our group has to decided to used a suicidal and depression theme within our music video as it is closely matched to the subject matter of the lyrics. 

      B. What are its mood progressions?
      The mood progression deteriorates from contentment to deep depression. We aim to present this through characterization.

      C.What kind of location should each sequence have?
      Each sequence would use a domestic places (our personal homes) or public areas e.g. Bridges, kitchens and forests.

      D. What statement should each location make towards the video’s premise?
      Each setting would contribute to the narrative. The desolate forest would show the isolation of the character or the heights of the bridge would increase the intensity of the situation.

      E. How should each set be lit?
      As natural as possible to present realism.

      F. What kind of props go with the set?
      Items associated with drug use, beauty and sex. For example Condoms, pills, belts, mirrors, hair brushes and makeup. 

      G. What kind of belongings do the characters keep around them?
      Faith's character - The Drug Addict: Pills and alcohol flask
      Ama's character -  Sexual: Condoms
      Amina's Character- Make up and mirrors

      H. What kind of clothes does each character wear and what do the clothes tell us?
      Faith's character - Tramp, ripped and dirty clothes shows how severity of drugs
      Ama's character -  School Uniform presents innocence 
      Amina's Character-  Purposefully unflattering outfits/ Tom boyish look enhances the idea of confusions of Identity.

      I. What colour palette and progression would promote the video’s thematic development?
      To keep a minimalist tone we are likely to use black and white or use and effect to make the colours appear pastel.

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